AviaGames has raised $40 million to diversify mobile skill-based gaming, where players can compete against each other for cash prizes.

The funding is a pretty big win for the female founders of the Mountain View, California-based AviaGames, and it’s an endorsement for their strategy of creating an inclusive competition platform for everybody. But it’s a competitive market. AviaGames hopes to catch up to rivals such as Skillz, which went public in December.